For those of you who wonder who I can be both so technical/scientific minded AND creative minded at the same time (no, I am not a misfit), take a look at the brilliant Mercedes-Benz ad. Yes, like you, I have a right hemisphere and a left hemisphere of the brain, both of which I happen to use quite well and with ease.

The agency behind the 3 set ads is Y&R Interactive. The above is the ‘paint’ ad, details of which are seen below. This is the first in the series which is more popular used, perhaps because of the bright colours.




Here are the words for the Left brain:

I am the left brain

I am a scientist

A mathematician

I love the familiar

I categorize

I am accurate




I am practical

Always in control

A master of words and language


I calculate equations and play with numbers

I am order. I am logic

I know exactly who I am.


Right brain:

I am the right brain.

I am creativity. A free spirit. I am passion.

Yearning. I am the sound of roaring laughter

I am taste. The feeling of sand beneath bare feet.

I am movement. Vivid colours

I am the urge to paint on an empty canvas.

I am boundless imagination.

Art. Poetry. I sense. I feel

I am everything I wanted to be.



The next in the series is the Music ad followed by passion.