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The Global Awards®, now in its sixteenth year, is a premier recognition dedicated to excellence in the field of healthcare communications on a global scale. The “When the Body Attacks Itself” campaign launched by Kalbitor, a new therapy that treats hereditary angioedema (HAE), was one of the few adverts that got shortlisted for this coveted honor.
About Hereditary Angioedema (HAE)
HAE is a genetic disorder that triggers internal and external inflammation in different body parts, including face, hands, feet, abdomen, genitals and throat. Patients generally demonstrate the following symptoms- swelling of the skin, severe abdominal pain and acute airway obstruction. Treatment of HAE attacks encompasses prophylaxis and prophylactic therapy.
About the advert
Company: GSW Worldwide
Creative Director: Kevin Fox
Art Director: Mark Thompson
Copywriter: Pam Janco
Product Manager: Paul Fletcher
Photographer: Taylor James
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